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Deniz UNAY (born September 18, 1977 in Adıyaman) is a Turkish writer and social media expert.

Unay completed his primary and secondary education in Mersin and his higher education at Anadolu University Faculty of Business Administration. His father is a tradesman and his mother is a housewife. He has 2 siblings. He is married and has two children.

After working as a manager in the textile and trade sector, he founded SociBox by making his first attempt in 2014. Unay, who first wrote mobile games and applications, provided technological infrastructure support to companies by writing software. At the same time, he provides management consultancy to many companies in the Education and Consultancy sector. His experience and knowledge in Internet technology and social media have made him famous in his field.
Deniz Unay made a name for himself with his seminars, TV programs and articles on Technology Addiction. In 2018-2019 and 2019-2020 academic years, with seminars on mobile life and its effects, Unay reached thousands of teachers, students and parents in primary, secondary and high schools across the country, and his seminars named Technology Addiction were supported by Ministry of Education (MEB). He also gave trainings for families at the Parent Academy in Istanbul. He was assigned by Ministry of Education to give seminars and training in the field of addiction technologies in 2 years successively. In more than 300 schools in Turkey, he has given students, parents, and teachers trainings on addiction to technology and has also provided training to teachers from various European countries under the Erasmus Project. His seminars on technology and game addiction have been followed and reported by national and local media.
Unay is one of the most well-known speakers on TV programs with his knowledge and experience in the field of social media, and he has attended many live broadcasts to share his experience and knowledge on TV channels such as Ülke TV (a discussion program named Odak Noktası with Mustafa Yıldız), TRT Haber, 24 TV, Akit TV, and Beyaz TV, and also TRT Radio.
On March 8th, International Women's Day with #İyikiVarsınız post and April 23rd, National Sovereignty and Children's Day with #Birzamanlarçocuktular article, he made an impact on the BİK (Basın İletişim Kurulu - Press Communication Board), in AA (Anadolu Agency) and other national and local media.

In 2018, he wrote a book called Muzip Yaman telling about technology addiction for primary and secondary school children, and it was translated into English and took its place on the shelves with the name Willy Yaman.

Deniz Unay has written articles on technology addiction. The ones on Technology Addiction and Virtual Hazards were served by Anadolu Agency and took place in all National and International media. His articles have been translated into different languages by international press and non-governmental organizations. Some of his most influential articles worldwide are as follows:


Combat infodemic over COVID-19 vaccines, says expert
Turkish social media expert Deniz Unay warns against infodemic, asks people not to lose trust in vaccine
As vaccines against COVID-19 begin rolling out, countries worldwide are fighting not just the deadly virus, but a rising tide of disinformation – a virtual "infodemic."
The World Health Organization (WHO) has even urged people to report any misleading or false content that they find on social media platforms against the vaccine.
Speaking to Anadolu Agency, a Turkish social media expert Deniz Unay, author and expert in social media asked people not to lose trust in vaccination.
"Infodemic on vaccine refusal is rapidly spreading. We should not lose our trust in the vaccine. Almost 25 million people have been vaccinated," he said, adding that misinformation on social media can threaten public health.
Unay said while people get easily lured to infodemic, they should bear in mind that important studies and trials have backed the vaccine.
"Nonsensical posts about vaccination are still being shared intensely on social media and receive interaction," he said.
He said all governments and scientists have constantly tried to ensure the flow of correct information through TV programs, articles, social media accounts, but the pace of the infodemic has not slowed down.
Giving an example of Donald Trump's suggestion to inject disinfectant as treatment, Unay said that 4% of Americans faced serious health problems because they misused bleach and disinfectants.
"As the example shows, powerful infodemic actions sometimes come from a politician or government administrator, sometimes from leaders of certain communities, or from names who have become famous in various fields, or conspiracy theorists. Sometimes an individual case can turn into a social infodemic when wrong information is conveyed quickly over a case," he said.
Unay said some so-called scientists have also opposed vaccines to earn a reputation, to sell books, or to find more patients.
He said some people share their personal experiences on social media by exaggerating and distorting facts to attract more people.
"The simple and non-dangerous side effects of vaccines raise people's concerns about vaccination when they are presented as the damages of vaccines. Then, they become part of this infodemic," he said.

Interest groups oppose vaccine
Popular influencers on social media share the results of their biased polls among their fans and lead to an increase in anti-vaccination misinformation.
The social media experts that the misinformation reaches a large audience. He said the recent accuracy analysis has revealed that infodemic posts are fueled by fake interaction.
He added that some well-known alternative medicine supporters are opposing vaccines and are putting forward dietary products and treatment methods, claiming that they can replace the vaccine.
He said some faith groups have been claiming that the vaccine can cause many problems, especially infertility.
"In this way, they massively increase the number of non-vaccinated and anti-vaccine groups," he said. The expert said that so far, no negative data has been found to prove their claim.
He added that conspiracy theorists have also expressed that the world population will be reduced by vaccination.
"These claims have been made with absolutely no reference to any scientific data or statistics, and have been denied by institutions and companies conducting vaccine studies," he said.
Unay said the vaccination is the most economical instrument of a country's health expenditures compared to treatment, medication, and intensive care costs. However, he added that since there is not enough vaccine for everyone so states will not make vaccination an obligation under the law.
He said there was fear of the further spread of the pandemic if enough people are not vaccinated. The expert believed that vaccination was beyond personal preference and described it as important for the general public health.
The global fight against the COVID-19 infodemic should be treated as a scientific discipline at par with understanding the spread of the disease itself, the WHO said.
Since December 2019, the COVID-19 pandemic has claimed more than 1.93 million lives in 191 countries and regions.
Over 90.38 million cases have been reported worldwide, with recoveries now over 50.08 million, according to figures compiled by the US-based Johns Hopkins University.
The US, India, and Brazil remain the worst-hit countries in terms of cases.
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