Better denim, cut, and stitching. Most people go through what, 10 pairs of jeans in a year? At an average of 35-40 dollars a pair. I buy maybe two pairs and they last me forever. So at a 100-150 dollars a pair we spend about the same amount on jeans. Quality over quantity. It's like buying one good mop a year versus buying 100 swifer sweepers. I have a Hilfiger H collection button up shirt that retails for $150 bucks, but with some handy shopping I got it for 80. Dumb to spend that much on a button up, maybe. But I have had it for almost five years. I hasn't faded, shrank, or busted a seem. I didn't buy it for the name, it doesn't have a noticeable logo on the thing, I bought it because it was made with Italian fabric and it was hand stitched. Why buy a BMW when you can buy a Civic and it will do the same job? Because you can.